Retailer Effectiveness

What it is:

Retailer Effectiveness examines how the consumer compares your store with the competition in the specific market(s) in which you operate. It addresses the question, "If consumers are not buying from you, who are they buying from and why?"

What it can do for you:

Understand how you compare to your competition based upon the consumer's assessment of advertisements, of products offered, and of overall shopping experience.

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FurnitureCore » Marketing » Retailer Effectiveness Info