“Push The Right Buttons”
She's shopping, but are you speaking her language?
By Lee Brown, as seen in Home Furnishings Business, November 2012
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There are some big questions floating around in “Retailville” centering around whether or not the consumer is back. The industry has nosedived from $19.62 billion in sales in the third quarter of 2007 to $15.34 billion in the second quarter of 2009, resulting in a loss of nearly 38 million customers in slightly under two years.
Have those 38 million consumers decided that, even though the dining table is scratched and the chairs are unstable, they will never buy dining room furniture again? Is it their resolve to be content to sit on chairs with lumpy seats and torn upholstery for the rest of their lives?
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