Product testing will not design the product for the manufacturer, but can provide significant input to Merchandising to improve the performance of a product. FurnitureCore.com launches Internet surveys to the client's target consumers (age, income, psychographic cluster) who are in the process of purchasing furniture. Using the results of extensive research analysis done by Impact Consulting, FurnitureCore's product testing module is able to codify consumer responses to determine the likelihood of a successful product launch.
Makes available a vehicle to test consumer feedback to products, both current and in the design phase and presents the results in a clear and concise interpretation.
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